Delhaize launches home delivery subscriptions | Economie

So far, those with groceries at home in Delhaize have paid a flat delivery cost of at least €5.95 per delivery, or up to €12.95 at peak times. According to the chain, people who order weekly from Delhaize can be a lot cheaper with the new subscription.

The subscription formula, called Delivery+, won’t be immediately available everywhere. Delhaize launches in the Brussels region and in the cities of Antwerp, Liege, Ghent and Leuven. If the formula continues, the supermarket chain will expand it to other regions.

The cheapest subscription formula costs 120 euros for a year. In this case, customers can deliver orders without reservation costs on Tuesdays, Wednesdays and Thursdays. If you want the flexibility to take deliveries from Monday to Saturday, you have to pay €180. You can also pay every three months: then the price starts from 34.5 euros.

Deliveries are unlimited on the days included in the subscription, but each time an order of at least €60 must be placed. Delhaize promises customers additional benefits such as free products and priority when booking specific slots.

Grocery or home delivery kits have grown rapidly in popularity during the coronavirus crisis. Retailers have adapted their capabilities accordingly. For example, in March Delhaize opened a third regional distribution center in Awans, in Liège County, to enable home delivery in 97 percent of the country.