showbizThe warmest week of the year ends with a cold shower. While VRT’s charity campaign raised €17 million two years ago, the counter in 2021 is still just over €3 million. Is this purely because of Corona, as the public radio claims? Or is there more?
It has gradually become a Christmas tradition. Before the first appetizers appeared right on the table, De Warmste Week quickly broke a record. Since the campaign was organized under this name, the amount collected increased year by year: from 2,501,987 euros in 2013 to 1,751,153 euros in 2019. However, this succession of records also had a downside. The increasing focus on the final amount threatened to obscure the campaign’s message.
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