Google gets 43 percent more revenue from YouTube ads – IT Pro – News

Alphabet, Google’s parent company, reported 43 percent higher revenue from advertising on YouTube in the third quarter of 2021 than the same period last year. It was $7.2 billion last quarter. The company’s total sales increased by 36 percent.

Google search and others make this quarter The absolute largest increase, as with previous quarter This was the case. Revenue in this ad category increased from $26.34 to $37.93 billion in the first quarter. Through Google Network advertising, Alphabet recorded sales of $8 billion. In all, Google generated $55.13 billion in ad revenue, an increase of more than $16 billion over last year.

Google Cloud revenue continues to grow and is now nearly $5 billion, an increase of 44.9 percent. However, Alphabet has not yet made any profit from this service; A loss of 644 million was recorded. This is half less than it was a year ago, but more than the previous quarter; Then the loss was “only” 591 million.

The loss on the other bets branch has continued to grow over the past year; From $1,103 million in minus to $1,288 million. This category includes the sale of Internet services, research and development, as well as licenses. Alphabet also acquired nearly 18,000 employees last year. So the counter is 150,028.

In the third quarter of this year, Alphabet’s total revenue was $65.1 billion. In the third quarter of 2020, the company’s turnover was 46.2 billion. Alphabet had an operating income of over $21 billion. Compared to 11.2 billion last year, a significant increase, mainly due to the fact that the profits of the Google services branch increased by more than 19 billion to reach $23.97 billion.