Discounter Lidl wants to capture the US market, but it is not going smoothly. Three years later, the chain is changing its CEO, for the fourth time since 2013.
Fourth administrative change
Michal Lagunionek, former Lidl CEO in Poland, will lead Lidl in the United States from June. In order to spend more time with his family, he was hired to replace Johannes Fiber, who claims to be leaving the company after three years at the top. Nevertheless Already the fourth administrative change Since Lidl was launched in the United States in 2013.
Although the German retailer was recently named One of the top three supermarketsUS expansion has not happened as fast as expected. Only in 2017, two years after US headquarters opened did the discount manage to open its first stores. Today Little America has 140 branches, more than ten times the branch of rival Aldi. Geographically, its presence is currently mainly on the east coast.
However, with Lagunio, Little brings out the big guns. Lagunionek has been with the retailer for over twenty years and also serves on the international board of directors of the parent-owned company Schwartz Group. Retired CEO Fiber calls him “one of Little’s most experienced and successful executives”. According to a spokesman, the appointment of such a high-ranking official indicates Littlelin’s long-term strategy in the United States.
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