October 5, 2022

Taylor Daily Press

Complete News World

Paramount is paying 1.5 billion to broadcast the Champions League in the US

Paramount is paying 1.5 billion to broadcast the Champions League in the US

AP

NOS newsEdited

US media giant Paramount will pay $1.5 billion for the rights to broadcast the Champions League in the US. The company chased Amazon with that offer, US media reported.

The rights are valid for the next six years. The costs of broadcasting football victories of major European clubs are about 250 million dollars a year.

Under the previous deal, Paramount paid $100 million a year. The sharply increased costs reflect the growing popularity of European football on the other side of the Atlantic. For example, in May, 2.8 million Americans watched Real Madrid T Champions League Final Won from Liverpool.

By comparison, about 100 million people, mostly Americans, watched this year’s most important American football game, the Super Bowl.

Out of the Eredivisie picture

The popularity was evident late last year when rival Comcast Corporation paid $2.5 billion for the broadcasting rights to the English Premier League.