More than nine months before the launch of the iPhone 15 series, there are already a lot of rumors about the price of those new models. And this seems to be particularly bad news for the iPhone 15 Pro. That would be much more expensive.
In the news: According to a source on the Chinese social media Weibo and the site HowToiSolve Apple plans to significantly increase the price of the upcoming iPhone 15 Pro compared to the 14 Pro.
the details:
- In September 2022, Apple released a version iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max In the market.
- Among these devices, sales of the 14 Plus have been particularly disappointing. The reason for this, according to experts, is the significant differences in quality between the 14 Plus and 14 Pro compared to the limited price difference. For “barely” 160 euros you can buy the Pro model and thus get a much better device.
- To avoid the same problem with the iPhone 15 series, Apple will adjust its pricing strategy with the new release in September 2023. For example, it wants to make the iPhone 15 Pro more affordable. As a result, people who want to buy Pro will pay more and people who are questionable will only buy Plus.
- The source of this expected price increase has not been confirmed. However, this modification is in line with expectations. In recent years, Apple has hardly increased the prices of its new iPhones. Meanwhile, there is massive inflation and production costs have also risen sharply. As a result, Apple’s profit margin decreased. So the price increase can’t be long in the future anyway.
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