SBS6 did well on Christmas Day with a crackling fire that aired for four hours in the evening. On average, 281,000 people viewed the photo, making the show in the top 25 most watched broadcasts.
In all, 1.7 million people watched the fire for at least one minute during the four hours. Peak viewing was around 8:30 p.m., when nearly 400,000 people were set on fire. Stichting Kijkonderzoek suspects that this climax arose because many people had finished eating by that time and wanted to look at the broadcast out of curiosity.
With an average of 281,000 viewers, SBS6 did a better job than it did on Christmas Day 2020. Disney Frozen then aired at 8.30pm. An average of 242,000 people watched this.
The four-hour fire kept morale on Twitter very busy Saturday night. The hashtags #fireplace and #sbs6 have been popular topics on the platform for some time. Opinions about the stove are completely divided. Some Twitter users think broadcasting a fire is nonsense, others think it’s a good idea.
However, positive-thinkers had some criticisms. For example, many people are disturbed by the SBS6 logo that can be seen on the screen. “Looks good and quiet. But what I don’t really understand is that apparently no one at SBS6 came up with the idea of deleting the logo,” for example, someone wrote. Also, Christmas music playing in the background isn’t appreciated by everyone.
SBS6 announced at the beginning of December that no movie or TV show would be broadcast on Christmas Day in the evening, but images of a fireplace would be broadcast. Through this initiative, the channel wanted to inspire people to pay more attention to each other during the festive period.
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