ChatGPT and AI is the hot topic in the tech world right now. So far, it’s been quiet around Apple and the iPhone, but now it looks like the company has found an answer to the competition from Google and Microsoft.
It seems like every tech company wants their own ChatGPT right now. Microsoft is investing in an AI-powered chatbot and Google has developed its own alternative with Bard. On the Apple side, things are still very quiet. However, it seems that there is finally an answer from the company with its new vacancies. But how will the iPhone maker make it tough to compete?
Apple and ChatGPT
Where Apple was ahead of the competition with its intelligent voice assistant Siri, it is now right behind. Siri has barely received updates on the iPhone for years, while Google Assistant, for example, has only gotten better. With the arrival of services like ChatGPT, this backlog could get even bigger. So Apple has to do something and it looks like it’s working on it now.
Google with Bard and Microsoft with ChatGPT have already revealed their plans. However, Apple keeps its jaws clenched. It seems like the company isn’t working on it at all, but nothing could be further from the truth. This is evident from the new vacancies posted on the company’s website. In total, 28 job postings have appeared in the last nineteen days emphasizing AI. Total there now 88 opened In this area.
These posts are of course interesting because they give us a better picture of how Apple wants to compete with ChatGPT. In it, we find texts like “Next-generation natural language understanding from Siri” and “A critical shift in AI technologies driving the human-computer interaction revolution.”
So when we see these sentences, it does not seem that Apple is creating a dedicated AI application, such as ChatGPT and Bard. So, instead, he really wants to improve Siri from the inside out. This allows the voice assistant to be truly groundbreaking again, just like before.
What we naturally want is for Siri to get smarter on the iPhone. How cool would it be if the voice assistant could execute more of the commands we know from ChatGPT. It must be together to get the latest information from the Internet is the formula for success.
Of course, if this really happens, it will change the use of the iPhone. Then the device becomes smarter and a real assistant. Apple should also do this because it sees the competition making rapid strides. For example, OpenAI released ChatGPT for the iPhone in the US this weekend. The service will be rolled out to many other countries in the coming weeks. It remains to be seen if the Netherlands will be among them.
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How Apple wants to fight ChatGPT with Siri on iPhone