VWS short documentary warns parents of the dangers of secondhand smoke

pure for non-smokers

The documentary is part of the Pure Smoke-free follow-up campaign with the goal of inspiring smoking parents to make a serious attempt to quit smoking.

the campaign pure for non-smokers It is an initiative of the Ministry of Health, Welfare and Sports (VWS). The goal is to encourage smokers to make a serious attempt to quit until they finally do.

In addition to the mini-documentary, the campaign consists of a Online commercialstickers and Online content More emphasis is placed on the positive aspects of a smoke-free life.

The campaign was developed in collaboration with the Trimbos Institute, Health Funds for Smoke-Free, Pharos and Stoptober.

credits

Agency: Rorda Advertising Agency

Created by: Joeri Jansen, Wilmar Versprille, Barry Bol

Account: Judith de Graaf and Orian Bam

Strategy: Tabbouleh Rasa

Online Video Director: Gertie Keel (Caps)

Music and sound design: Feike de Wit (Sound Circus)

Directed by “Second Smoke”: Rimko Kappelhoff (CCCP)

DPC official: Monique Taal and Denise Rog

VWS Official: Mariëlle Verlouw, Gerwin Bos and Janneke Leek

Trimbos official: Dagmar Feenstra

PR: exPRtease

Media Agency: Initiative