Amazon says it will take legal action against the administrators of Facebook groups where people can buy fake reviews. It will include more than ten thousand groups spread over several countries.
Amazon groups on Facebook are mainly active in the United States, United Kingdom, Japan, Spain, France and Italy, BBC writes. According to the company, the groups write fake reviews in exchange for money or goods. One group, called the Amazon Product Review, has 43,000 members. Once the people in the group have purchased the selected products and left their feedback, the administrators will refund them.
The Amazon Product Review has since been removed by Facebook. The group managed to stay under the radar by spelling certain words differently. An example of this is a post where “R*fnd Aftr R*vew” (Refund after review, Refund after evaluation). That way, the group’s posts aren’t detected by automated Meta gadgets, Amazon says.
Meta deleted about half of the groups after Amazon reported it. In a statement to the BBC, Meta stressed that “groups that request or encourage fake reviews violate Facebook’s policies and will be removed.”
The suit was filed in court in King County, Washington. It is not yet known when the lawsuit will start. In addition, it is not yet clear how many individuals will be charged.
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