December 6, 2022

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Barbie with a hearing aid or a prosthetic leg: Mattel launches new Barbie dolls that reflect inclusivity |  Nina

Barbie with a hearing aid or a prosthetic leg: Mattel launches new Barbie dolls that reflect inclusivity | Nina

We’ve been playing Barbie for years: skinny, blonde, and inhumanly perfect. Same thing with replacement guy Kane. Toy company Mattel has changed that in recent years and the Barbie doll has become more realistic, inclusive and versatile. These three keywords are also central to the new collection that will be launched next month.

I’m a Barbie girl in the Barbie world. And this world became a little bigger. After all, next month, toys company Mattel is launching a new line of Barbie Fashionistas. A doll that exudes inclusivity and versatility, because in the set you will find a Barbie doll with a headset and one with a prosthetic leg. Kane also participates diligently. A new one is released from those with vitiligo, a skin condition that causes loss of pigment cells.

Teaching children to embrace inclusivity

The toy company has worked with many experts to make Barbie dolls as realistic as possible. American ear specialist Jane Richardson used her expertise on Barbie with hearing aids. “I am extremely honored to be working with Barbie to create a micro-doll with a behind-the-ear hearing aid. It is so inspiring for my young patients who are hard of hearing to be able to play with a doll that looks like them.”

The structure of the dolls has also been reworked. Some are smaller in stature, less muscular, or leaner.

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New Barbie doll with hearing aid. © Mattel

“Barbie firmly believes in the power of acting. As the most diverse line of dolls on the market, we are committed to continuing to release dolls with different skin colors, body types and disabilities. Children need to see this diversity in their play. It encourages them to understand The importance and adoption of inclusivity.

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New body types on Ken, with the new doll with skin condition and vitiligo on the right.

Ken’s new body types, with the new doll with the skin condition and vitiligo on the right. © Mattel

Toy company Mattel first announced a few years ago that it values ​​diversity. Since then, the Barbie Fashionistas line consists of about 176 dolls with 9 different body types, 35 skin tones and 94 hairstyles.

In 2019, the toy company released a blonde, blue-eyed Barbie in a wheelchair. In 2020, they unveiled a black Barbie doll with Vitiligo, and a year later, a black doll with an Afro hairstyle was added to the collection. The latter quickly became one of the top five most famous Barbie models in the world.

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