Twitter users who occasionally want to read a news article but don’t want to pay a subscription will get paid access to that article via the “one-click” US messaging service. “Users who don’t want a monthly subscription will pay a higher price per article if they want to read an article occasionally. This should be a huge win for both media organizations and the general public,” Musk said.
The feature will start next month. Musk did not give details about the exact rates or percentage that would go to Twitter.
The platform, which will roll out next month, will allow media publishers to charge users on a per-article basis with a single click.
This allows users who would not sign up for a monthly subscription to pay a higher price per article when they want to read an occasional article. …
– Elon Musk (@elonmusk) April 29, 2023
Since Elon Musk bought Twitter in October for $44 billion (about €39.5 billion), there has been a bit of a mess on the platform. This also repels advertisers, though Musk recently said many advertisers are returning to the platform. The so-called “micropayments” initiative for news articles should help Twitter return to profitability, which could happen as early as this quarter.
On Twitter, some users worry that the new feature will give media companies an incentive to produce misleading and sensationalized headlines, known as clickbait. Other users think this makes news more accessible.
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