March 4, 2024

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Hagar, from cashier to top boss in Action

Hagar, from cashier to top boss in Action

November 2, 2021 – 20:00 – the world


41-year-old Hajar Hajji will be the senior director of the Dutch budget chain Action. She was already a commercial manager, but early in her career she joined Action as a store and teller at the age of 17. After several management positions, she became a board member in 2011. He succeeds Haji Sander van der Laan, who was president of the original Dutch company for six years.

In the coming years, Hajji wants to focus primarily on sustainability and digital growth. Action does not yet have a good online store, but due to the Corona crisis, it has had to invest more in more online sales. The new first lady of Moroccan descent has already served as Commercial Director for the past three years and in this position, in addition to purchasing and marketing, has also been responsible for the new challenges of e-commerce and sustainability.

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Hajar Hajji will be formally appointed on January 1, on the recommendation of the Business Works Council. She will be Action’s first female president and succeed Sander van der Laan, who will remain until the end of March to facilitate the transition. Not.

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The retired van der Laan has been the CEO of Action since 2015. Under his leadership, the company has grown from more than 600 stores in six countries to more than 1,800 stores in nine countries and has increased its turnover from 2 to nearly 5.6 billion euros.

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