The love-hate relationship Los Angeles Lakers fans have with businesswoman and socialite Kim Kardashian, 43, became painfully clear Tuesday evening when the influencer attended the game against the Phoenix Suns for her son Saint’s eighth birthday. While some would be more than happy to keep their seats warm for her, she was mainly targeted.
look. Kim Kardashian steals the spotlight during the Lakers game
Thanks to a powerful LeBron James, the Lakers advanced to the semifinals of the NBA Cup, the new “in-season” tournament in the NBA. In the 106-103 win, 38-year-old James scored 31 points, 8 rebounds and 11 assists. In the last quarter he pulled his team to the finish line. Austin Reeves made the decision with fifteen seconds left with a three-pointer. Star player Kevin Durant also scored 31 points and grabbed 7 rebounds for the Suns.
But one of the standouts in the Crypto.com scene was Kim Kardashian, who gave her son Saint the best seats ever for his eighth birthday. The sports-mad boy, who was wearing LeBron’s No. 23 Lakers jersey, is clearly looking forward to it. That can’t always be said about the Kardashians. Her uncaring attitude was regularly a cause of irritation for many fans on X, the former Twitter user.
Translated freely and without expletives: “Kardashian looking bored on the sidelines bothers me so much. If you can’t cheer for the #Lakeshow yet… yeah, that makes me bitter.” Or this: “Kim Kardashian is hitting the front row seats by always being on Her cell phone…” Or also: “FYI: While everyone is going crazy after the Anthony Davis dunk, Kardashian is sitting in the background tapping away on her cell phone. “
Undoubtedly, the Saint would not be bothered by this. The boy loves attending live sports matches. At the beginning of this year, Kim traveled to England with Saint and some friends specifically to attend Arsenal’s match against Sporting Lisbon in the Europa League. Arsenal were eliminated after penalty kicks. Although Saint seems to like Neymar more than Arsenal star Saka. Against Phoenix, he showed off a hairstyle with bleached hair that looked exactly like the hairstyle of the currently injured Brazilian Al Hilal striker.
With stunning glasses, and also a gorgeous handbag in the shape of high heels, all in black with a slit at the top, Kardashian attracted attention as usual.
Tonight the Lakers will face the New Orleans Pelicans in the semifinals. They won 117-127 over Sacramento on Monday. The National Basketball Association Cup final will be held in Las Vegas from Thursday to Sunday.
Note: Kardashian recently signed a huge deal with the world’s biggest basketball competition, the NBA, through her popular Skims underwear. The agreement was announced last month and can safely be described as groundbreaking. Skims, which has been around for no more than four years but is already valued at €4 billion (!), will become the official “underwear partner” of the NBA, WNBA and USA Basketball. A smart move by the NBA to appeal to a larger — read: more female-friendly — audience and the opposite applies to Skims: especially now that they’ve launched a men’s underwear line as well, they’re more than happy to attract new, masculine attention.
“Kim Kardashian is the Michael Jordan of the influencer generation,” Skims CEO Jens Grede said in a podcast from Fast Company, an American business magazine and website focused on technology, business and design. “Decades ago, one-fifth of American teens wanted to become professional athletes. Today, 20% of those teens want to be creators. A culture that is largely due to Kim K. Grede also makes a comparison to how Michael surpassed Nike’s ‘Air Jordans’ For basketball. With Skims he wants to go the other way: from the podium to the court.
look. Neymar Jr. Get Naked for Skims
The timing of the deal is no coincidence: In October, Skims released a new line of men’s underwear, which featured NBA player Shai Gilgeous-Alexander and Brazilian soccer player Neymar Jr. And NFL player Nick Bosa got naked.
Financial details about the open deal between the NBA and Skims have not been disclosed, but with NBA sponsors like Gatorade or Google and global apparel brands like Nike and Adidas, the Skims are in very good company. “Basketball has more to do with fashion than any other sport,” says Grade. “The tunnel leading to the locker room has become a viewing platform for the basketball players.” A platform where Skims like to have their place. Under the eye of NBA approval.
Although it remains to be seen whether NBA fans – even female ones – would want to identify with a figure like Kim Kardashian. Celebrities who shamelessly put women’s unrealistic sizes in the spotlight or who recently introduced the Ultimate Nipple Bra via Skims, a variation on his classic Ultimate Bra, but this time with fake nipples showing through a shirt or dress. “Unlike icebergs, these nipples aren’t going anywhere,” Kim K can be heard saying in the commercial. “We shouldn’t take ourselves too seriously,” says Grade. “We have an innovative product that can boost self-confidence. You have to approach this with the necessary humor.
look. “Some days are hard, but these nipples are even harder.”
look. ‘I even heard the shower running’: Our correspondent got a unique insight into Belgian Toumani Kamara’s NBA debut
Live NBA. “I had to do my best”: Toumani Kamara attracts attention with a wonderful dance
Kardashian with NBA President Adam Silver and Skims CEO Jens Greed:
Free unlimited access to Showbytes? Which can!
Log in or create an account and never miss a thing from the stars.
“Subtly charming internet specialist. Avid writer. Friendly alcohol guru. Music ninja. Devoted social media fanatic.”