Netflix announces the establishment of an “indoor game studio” in Helsinki, Finland. Marco Lastica, former CEO of Zynga and EA Helsinki, will be the new studio director. So far, the name of the game studio has not been revealed.
The It is said that the broadcast service It plans to create a world-class game studio to offer “a variety of fun and engaging original games, without ads or in-app purchases, to hundreds of millions of members.” Netflix Studios Vice President Amir Rahimi has confirmed that it will take some time before the new Finnish studio will actually release the games. “He. She [project] It is still in the early stages and there is still much work to be done. Creating games can take years, so I look forward to building the foundations of our game studios over the coming years.”
Netflix has been offering games via the service since the end of 2021, which are currently manufactured by third parties. Earlier this year The broadcast giant has bought its first game studio, Next Games, also based in Helsinki. In the long run, Netflix wants to release more of its own games, although numbers indicate that the game portion of the streaming service isn’t available yet. Not very attractive.
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