Discount apparel chain Primark wants to increase the number of physical stores by about a third. Despite the huge popularity of online shopping, which has become stronger during the Corona pandemic, the company is sticking with its strategy of more traditional stores. This is while competitors are focusing more and more on online sales.
Primark, part of Britain’s AB Foods, wants to increase the number of stores from 398 to 530 over the next five years, and the majority of new stores will open in the United States. The store base there must now be expanded from thirteen branches to sixty stores.
Primark is one of the few major apparel chains that has decided to forgo online sales. In addition to the United States, the store is also expanding into other relatively new markets for the company, such as Spain, Portugal, Italy and France. The fact that the company only sells physically makes it extremely sensitive to store closures as part of the Corona measures. But when the shops were allowed to open again, recovery began quickly. The chain helped the prices of its clothes hit rock bottom.
Primark has no plans for an online store. The company is investing in improving its website to show more of its clothing range. It also wants to inform customers of the stock in stores via the website. For the upcoming holiday period, the company says it has enough items at home. The chain also does not see any need to raise prices due to increased costs and supply chain problems.
Primark opened its first store in Dublin in 1969. The group is active in thirteen different countries, including Belgium.
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