Much depends on the opening weekend of Shang Chi and the Legend of the Ten Rings. The Marvel movie hits theaters this weekend and is the first in the franchise to feature a cast of mostly Asian actors.
In addition, it is an important release for Disney. This time they didn’t choose a hybrid release that also happens on Disney+. Instead, the film must be shown in theaters exclusively. But do you sell enough tickets?
It appears that the film will be shown for the first time in 4,200 theaters in North America. According to forecasts, the opening weekend will be between $45 million and $55 million. Even optimistic estimates assume $60 million. Another $40 million is expected in the rest of the world.
Thus, the film breaks the record for Halloween of 2007, which brought in $30.6 million over the Labor Day holiday. But it’s the lowest opening ever for a Marvel Studios movie.
So the weekend is quite disappointing, but that’s not crazy. Black Widow It also opened during the pandemic, grossing $80 million in its first weekend. But in this movie, he played the famous leading role Scarlett JohanssonAnd this movie lacks a real star in this regard.
In addition, Shang-Chi’s character is not well known. For Disney, a lot depends on this version. The question is whether the film will eventually make enough to support the theatrical release, for example, eternity To be justified in November, or whether one chooses to postpone.