Have you always dreamed of smelling like juicy beans or tempting lamb’s lettuce? Does the smell of artichokes, zucchini or cucumbers drive you crazy? We don’t either, but that is exactly what awaits us. You pay at least 260 euros for the latest bottle of Louis Vuitton, and in return you get a perfume based on carrot juice.
According to the World Wide Web, floral and fruity fragrances will face huge competition from the veggie aisle. From tomatoes and asparagus to carrots or broccoli, we see them increasingly appearing in perfume creations.
Just look at Symrise, one of the largest perfume manufacturers. They have been working with nutritionists for some time now Garden laboratory set. This is a group of natural oils extracted from real vegetables – such as artichoke, broccoli and leeks – that perfumers can use in their creations.
The French perfumer, who worked for Louis Vuitton, loved his daily carrot juice so much that he would pour it into a perfume bottle.
But is it really a completely new trend? “Botanical fragrances are not new, but they are very unusual,” says perfume expert Sophie Albrecht. “In recent years, we’ve seen a fragrance containing beetroot, fennel, tomato leaves or carrot seeds here and there, but in general, these scents are not very common.”
One of the most popular botanical fragrances is Eau de Campagne by Sisley, with notes of tomato and basil leaves. Another well-known example is Louis Vuitton’s latest creation: Pacific Chill. On TikTok you will find many videos discussing this fragrance. The hashtag #louisvuittonpacificchill has already been clicked more than 762,000 times.
The story behind it? Perfumer Jacques Cavallier Belletrud loved his daily carrot juice so much that he would pour it into a perfume bottle. Successfully. Because even though you’re paying €260 for a bottle, it’s a lot of bang for your buck.
Will we all soon smell like broccoli or tomatoes?
Does this mean that soon we will all smell like carrots? on the contrary. At Eau de Campagne, you feel like you are walking through the forest rather than down the aisle at the greengrocer. Belletrud also supplemented distillates of carrot seed oil with apricot and basil. It’s much more about some nuances, says Sophie Albrecht.
“Natural perfumes have a very complex scent, and depending on the ingredients and compositions, certain aspects will emerge more strongly. So you will definitely often find floral notes in perfumes. Because that is how they are best achieved: as an accent in the composition and not as a perfume in itself.”
So there is no tomato juice or broccoli scented perfume yet. In the meantime, true green boys can enjoy one of these fresh scents with botanical accents.
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