May 24, 2024

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Russian discount Mere wants to go to America

Russian discount Mere wants to go to America

Controversial Russian discount chain Just Exploring expansion opportunities in the United States. A project manager should open stores in Georgia and Alabama.

Cheaper than Aldi and Little

Mere wants to extend the Russian discount to the United States. This is clear from the vacancy announced by the trade magazine Winside Grocery Business. Chain, hard to discount discount, looking for a project manager in the United States. He wants to speak Russian and wants to be an expert in commercial real estate.

The purpose is for the future project manager to provide locations in stores The states of Georgia and Alabama are investigatingNegotiate, lease and open stores effectively. Mary may focus on Alabama and Georgia because there are still many small self-employed people in those rural areas. Mass discounts like Walmart and Dollar General are on the rise.

However, Mere promises to be cheaper than Aldi and Little, selling products directly from boards and selling a limited base range. For example, European stores do not have unpacked new supply, but Lots of leftovers and bulk packaging To find out in its native Russia, the retailer has developed this concept – in the name Svetophore It has topped the top ten largest supermarket chains with about 2,500 stores in Russia, Belarus and Central Asia since its inception in 2009.

Shadow construction

Mere is expanding strongly outside the US and Russia. The first British branch will open soon and there are also Belgian projects. The Russians alone have not yet succeeded in adding the real word to action: Belgium The construction looks a bit shady And the planned opening at Opwijk has not yet been successful. German growth is also much slower than expected, with only five of the 100 stores opening two years later.

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The US choice is also surprising because the Russian Comrade X5 retail team has previously tried the discount formula Oki-Toki in Florida. Five stores closed a year later.