July 25, 2024

Taylor Daily Press

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Stella is becoming popular in the United States

Stella is becoming popular in the United States

Princess Astrid Stella Brewer visits AB InBev’s North American headquarters. © Belka

Belgian beer brand Stella Artois is on the rise in the United States. As Princess Astrid revealed on Tuesday during a visit to the North American headquarters of Belgian-Brazilian liquor maker AB InBev in New York, sales there have increased by 10 percent over the past three years.

Source: Belka

Luan Peer is one of AB InBev’s international brands. It has been sold in the United States since 2008 and has been brewed domestically since 2021 due to high demand. “Stella Artois has been on a growth trajectory since its launch in the United States,” said Brendan Whitworth, CEO of Anheuser Busch, the North American division of the Beer Group.

This also seems to be the case from the statistics. Sales have increased by 10 percent over the past three years. About 40 percent of this is sold in the hospitality industry, especially in major cities such as New York, Los Angeles and Chicago. “Stella Artois is an authentic catering beer. Most beers in the United States make up only 15 percent of the trade,” said Simon Wustenberg, CEO of Anheuser-Busch. AB InBev also worked on the hospitality film. Offered in class.

Strong global growth

The Belgian beer brand operates strongly worldwide. By 2021, with the exception of Belgium, global sales of Stella Artois have increased by 20 percent.

Princess Astrid is involved in economic work in the United States, with more than 500 participants and nearly 300 companies. The second largest Belgian economic mission will travel to Atlanta, New York and Boston this week.

© Belka