February 27, 2024

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Stunning sponsorship deal ends: Tiger Woods and Nike part ways after 27 years (and many millions) |  More sports

Stunning sponsorship deal ends: Tiger Woods and Nike part ways after 27 years (and many millions) | More sports

The end of the distinguished (profitable) collaboration: Tiger Woods (48 years old) bid farewell to Nike. The American golfer has been sponsored by the sports brand since 1996. At the age of 20, he signed a contract worth around 40 million euros, a staggering amount at the time. Ultimately, the sponsorship deal will earn him more than 450 million euros.

The fifteen-time major champion announced his retirement from Nike on his social media channels. He did not give a reason for his departure. “27 years ago, I was lucky enough to start a partnership with one of the most iconic sports brands in the world. Since then, incredible moments have followed, too many to mention. People will wonder if there will be a next chapter. And it definitely will. See you in Los Angeles.”


In Los Angeles, Woods will host the Genesis Invitational next month (February 15-18). He didn't really like the golf course for a while. Woods returned to the Hero World Challenge in the Bahamas at the end of November – and couldn't really impress there. Before that, he had not competed in a tournament since withdrawing from the Masters at Augusta in April due to foot pain. He then underwent surgery on his right ankle, as his leg was shattered in a serious car accident in 2021.

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Tiger wood.
Tiger wood. © Getty Images via AFP

He no longer has to do it for the money or fame, but Woods isn't thinking about quitting for good yet. He believes he can add to his impressive list of titles with 82 PGA titles, including 15 majors. “There will come a time when I can't win anymore. Only when the time comes will I leave.”

In his golf career so far, Woods has earned approximately €1.6 billion, according to Forbes. In 2022, the same medium officially named him a billionaire. He became only the second active athlete, after LeBron James, to reach this milestone. And that was partly because of that huge deal with Nike.

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