Uniqlo’s half-moon bag has captured the hearts of many fashionistas this year. Now the brand is coming up with a larger, reworked version of the icon “moon bag” Especially for the workers and students among us.
From the beach, the airport to the festival: the small round shoulder bag from the Japanese brand Uniqlo has become an indispensable accessory on our shoulders this summer. It is also called the “moon bag” because of its crescent shape. It is very popular with celebrities, influencers and fashion experts.
Especially on social media, countless people have become obsessed with the bag with the hashtag #uniqlomoonbag It has been viewed about 7.8 million times. According to some, the bag seemed like magic, because a book, your house keys, your wallet, even headphones and a water bottle: they all fit in there. Without looking ugly.
Today the bag comes in six different colors and has a wide, adjustable strap. Additionally, the accessory is made of water-resistant fabric, so your belongings will be protected from the rain. Practical, stylish, and affordable at €14.90.
Even Kim Kardashian lost
Fashion platform Lyst recently announced that the Uniqlo shoulder bag is the most popular product of 2023. The platform provides a quarterly overview of the fashion items that surfers have searched for the most. The bag even beat out Kim Kardashian’s “sculpted body suit” from clothing brand SKIMS.
Uniqlo recently announced the arrival of a new design, this time a four-colour variant and a warm and soft corduroy.
But this laptop did not fit into the “Moon Bag”. So far
There was only one mistake in Uniqlo’s fairy tale: the coveted shoulder bag couldn’t serve as a work bag or school bag. Enter: the new “drawstring bag,” made from the same waterproof material, but in a larger size. Smart timing from the brand, as the new school year has just begun.
Already in love? It’s not just you. The new version of the bag appears to be no less popular than the original on the video app TikTok, where the hashtag #uniqlodrawstringbag has already amassed nearly 6 million views. Fans love the new concept of the strings, which close the bag in a snap and make it appear more compact.
The bag is a little more expensive: for 34.90 euros it is available in black, wine red, cream white and grey. Connected Or in the store.
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