Axalta It is one of the main suppliers of coatings to the automotive industry. The American company has been searching every year since 1953 for the most sought after car colors.
Recently, Axalta Publication of 2021 numbers. What does it look like? All over the world, white is still pretty much the dominant color, partly because in warm countries it withstands the heat of the sun better. According to Axalta, 35 percent of cars sold in 2021 were white, with 21 percent white and 14 percent pearl white. Black, dark gray and silver gray are the most popular next.
Blue is the color traditionally associated with electric cars and has been booming in sales. Blue grows 1 percent to 8 percent worldwide and its popularity now exceeds silver gray in North America, Africa, Japan, South Korea, and Europe.
On the last continent, the most notable trend was the rise of the dark gray, which was now removing white from the top of the rankings. Those two colors had 25 percent in 2020, now dark gray 27 percent and white 23 percent.
White has been the dominant color worldwide since 2011. This is mainly due to the large number of white compounds in Asia. However, the share of white cars has been declining since it reached 39% in 2017. This year, white has fallen three percentage points, largely due to the decline in all regions, especially in China.
2021 Global Color Ranking:
white (35 percent)
black (19 percent)
Dark gray (19 percent)
silver gray (9 percent)
blue (8 percent)
red (5 percent)
Brown/beige (3 percent)
green (1 percent)
yellow/gold (1 percent)
Other (less than 1 percent)
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