Bora is becoming more international. To this end, BORA enters into partnerships for the US and Canada with the Whirlpool Group and specifically with premium brands JennAir and KitchenAid. BORA will present its products for the first time in February at the KBIS Kitchen and Bath Show in Las Vegas (February 27-29), thereby introducing the 'BORA Principle' to these markets.
At KBIS, the two companies announce their partnership and inform local partners that the 'culinary revolution' is continuing in the US and Canada. “My desire is to do something international with the idea of a kitchen without an extractor hood. We have long dreamed of the end of an extractor hood. Now we are taking a big step towards achieving this goal,” says Bora's founder Willy Bruckbauer.
Bora founder and CEO Willie Bruckbauer.
Change the industry
Through this strategic partnership, Bora and Whirlpool Corporation intend to transform the appliance industry in the United States and Canada with revolutionary induction cooktops and cooktop extractors. Willy Bruckbauer explains: “Together we will significantly accelerate market changes. Both companies bring their own strengths to this strategic partnership: BORA is an international innovator and an international brand for cooktop extractors and Whirlpool Corporation is one of the market leaders in the United States and Canada. It also has jointly developed products. Expanding markets in the future.”
Customers, designers and architects no longer have to compromise when planning their kitchens. It offers entirely new possibilities for kitchen manufacturers, kitchen designers and large project developers, forever changing kitchen architecture in the United States and Canada. Whirlpool Corporation's new products, developed and manufactured in partnership with BORA, accelerate the entire industry.
JennAir, a well-known home appliance manufacturer in America, wants to renew the kitchen market with the new BORA downdraft systems and reconciles the aesthetics of the kitchen with its unparalleled design. KitchenAid, a premium brand established in the United States, markets downdraft systems as space-saving solutions for future-oriented induction solutions.
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