The administrators of the bankrupt Dutch travel organization Vacansoleil sold the trademark and domain name to Maeva. This is the online travel agency of the French group Pierre & Vacances, the parent company of Center Parcs, among others.
Thus, Maeva will only handle the brand and domain name, and only eight to ten of Vacansoleil’s approximately 300 employees. The organization and accommodation of Vacansoleil will not be transferred to the French company. The exhibition curators hope to sell it at a later stage.
According to exhibition curator Ben Arends, it was not possible to completely reboot Vacansoleil. “The current result is the most important thing we can achieve for Vacansoleil at this time,” he told Dutch news agency ANP.
“Happy to give the brand a new future”
Maeva offers accommodation online, including 1,300 campsites. According to the company, more than half a million people book their vacations through the site every year. “Vacansoleil is a good, strong brand with over fifty years of experience in the European camping market. We are very happy that we can maintain this and give the brand a new future. Not only in the Netherlands, but also in other European countries,” says the manager Maeva Nicholas Buren.
Vacansoleil says it has accumulated significant debt in the past, and during the coronavirus pandemic the company once again faced financial difficulties. Due to high interest rates and high inflation, the situation became untenable and the company was declared bankrupt at the end of September.
The curators announced earlier this month that various parties had come forward to potentially take it over.
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