Since September, a visit to IKEA can be cheaper. After the Swedish furniture chain raised prices last year, IKEA has reduced the prices of about 750 products since last month. For example, popular Malm beds and dressers are now cheaper, but chairs, rugs or storage boxes often cost 10 percent less.
Presenting the annual results, chief executive John Abrahamson-Ring said rising inflation had led to increased competition for consumers’ money. “I think 2023 was the year we started lowering prices again,” the CEO said. According to IKEA, competition for consumers’ wallets is increasing, and “wallets are becoming less fat.”
Previous price increases were necessary because production costs rose sharply, but according to Ring, “raw material prices and transportation costs are moving in the right direction.” Therefore, further decline in prices cannot be ruled out. a Complete overview of cheap products It can be found on the IKEA website.
In Belgium, 2023 was a record year for IKEA. The company achieved record sales of 1.208 billion euros in our country, an increase of 16 percent compared to last year. Andre Schmidtjall, CEO of IKEA Belgium, made the announcement this afternoon at the Zaventem branch. “However, we have been able to combine strong sales growth with a reduced climate footprint.”
The eight stores in our country received a total of 12.8 million visitors. Not only were these customers looking for new furniture, but the restaurants also sold 2.2 million köttbullar balls, 2.2 million hot dogs, and 160,000 mussels.
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