Since the Museum Pass was launched in September 2018, two million museum visits have been made with it. The museum subscription, which gets you unlimited visits to more than 225 museums for a year, is aiming for strong growth this year. MuseumPASSmusées, the organization responsible for managing the museum entry permit, reported this on Thursday.
According to MuseumPASSmusées, the increased interest is partly due to the reopening of the Royal Museum of Fine Arts in Antwerp, which immediately followed the passage of the museum. In addition, the TV series “The Tale of Flanders” had an influence that should not be underestimated. “We are very happy that we too have been able to contribute to the impact of the TV show on museum visits,” stated Erika T’Jaeckx, Director of MuseumPASSmusées. “With each episode, we’ve given the museum tips for further exploring that specific time period.”
Where the Museum Pass gave access to a hundred museums initially, there are now quite a few and the range continues to expand. With the C-Mine Connection in Genk and the Atlantic Wall Raversyde in Ostend, among others, the museum now numbers 225. And according to the organization, there is still a lot of communication with the program.
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