December 5, 2023

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After anti-Semitic statements: “Kanye West wants to launch his own brand under the name YEWS” |  celebrities

After anti-Semitic statements: “Kanye West wants to launch his own brand under the name YEWS” | celebrities

celebritiesKanye “Ye” West (46) wants to revive his career. And he will do it in a very special way. According to various American media, the rapper will launch his own label: “YEWS”. A striking choice of name, as he has been criticized several times for his anti-Semitic statements.

According to the Daily Mail, West submitted 26 documents on October 2 to register the “YEWS” trademark. The documents, which the Daily Mail was able to see, do not explain exactly what the artist plans to do with the brand. But you seem to leave nothing to chance. For example, it is said to have registered “YEWS” for use in various sectors: music, audio, entertainment, financial services, beauty products, clothing, and restaurants. Other exotic applications for use include: metals and alloys, analysis and industrial research.

The brand will therefore be associated with Kanye’s office address, which is located on Melrose Avenue in Los Angeles.

Hitler’s love

The name “YEWS” raises eyebrows due to its similarity to the word “Jews” (Jews) and its anti-Semitic statements. In the past year, Kanye has repeatedly lost credibility for his anti-Semitic statements. For example, in a shocking interview with Tucker Carlson on the US channel Fox News, he said that “the Jews secretly control all the money” and spread various conspiracy theories. The American is also convinced that Jews “control the media” and “are trying to paint him as offensive.” But his provocative statements went much further than that. Fox News then said they had strategically edited the interview to spare the audience from Yee’s anti-Semitic comments. The same thing happened in 2018, during an interview with TMZ, in which he expressed his love for Adolf Hitler. “I love Hitler, and I love Nazis,” Kanye said at the time. Extreme reactions have also been deleted there.

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Kanye West © Agence France-Presse

But Kanye quickly made it clear that he would not allow himself to be censored. So he decided to share his extremist ideas on social media. “I’m a little sleepy tonight, but when I wake up I’m going to play Death con 3 (referring to the video game ‘Defcon 3’) on the Jewish people… and the funny thing is I can’t really be anti-Semitic because black people are actually Jews Also, he said at the time, “You are trying to play me and discredit anyone who goes against your agenda.” As a result, many brands such as Balenciaga, Adidas, Gap, and Def Jam Records ended their collaboration with Ye.

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