VRT NU, the live broadcasting platform of the Belgian Dutch-speaking public broadcaster VRT, will be given a new name this fall: VRT MAX. By changing the name, the management wants to avoid confusion in the names and reach more Flemish people. The exact date is not mentioned.
VRT CEO, Frederic Delabcles, explain This confusion arose between VRT NU, the name of the broadcasting platform, and VRT NWS, the name of the public broadcasting station’s news service. The announced name change is part of a large-scale revamp by VRT that should make public broadcasting more popular in Flanders this fall, especially among young people.
The streaming service will soon also have a separate “safe zone” for kids. It is not clear what titles or content that area will contain. The Public Broadcasting Corporation’s management is also considering adding live streams of cultural shows and on-demand titles to the broadcast platform’s offering.
Delaplace also states that negotiations between VRT and Flemish broadcasting platform Streamz will resume. The man says the public broadcaster “has an interest” in working together and thus “enhancing” the opportunities for the entire Flemish media sector. It is not clear what the stakes are in the negotiations with Streams.
VRT introduced the online video platform VRT NU In January 2017† Across the platform, Belgians can watch TV shows from One, Canvas and Kitnet online, live or postponed. VRT NU also offers movies, series, and content from the same public broadcaster. According to VRT, 142 million videos were started on the platform last year. About 800,000 Flemish people visit the platform every month.
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