Google will introduce new privacy features during its I/O keynote. At the end of this year, users will have access to the My Ad Center, where they can, for example, indicate that they want to see more or less ads from brands or specific topics.
Ad settings in the My Ad Center apply to Google search, YouTube, and the Discover feed, write the company† This hub allows users to customize the ads they see. Users can indicate their interest in different categories, or see fewer ads on a particular topic or brand.
It also makes it easier to ask Google to extract certain data from the search index, such as phone numbers and home addresses. This has been possible for some time, but in the coming months there will be a tool associated with it that will simplify this process. Then it is integrated into the Google app.
Additionally, the company comes with some new security features. Google Docs, Sheets, and Slides now protects users from phishing and malware. The company does this the same way it does with Gmail. For example, according to Google, users are warned when they try to open Docs, Sheets, and Slides presentations that contain phishing links or malware. The company is also going ahead with enabling two-step verification by default.
Android and Chrome will receive virtual credit card support in the US this summer. This function works via the autofill function and creates a separate credit card number for each transaction. These only work for specific transactions, although they can also be used for recurring transactions, for example to get subscriptions. VISA, American Express, Mastercards, and Capital One, among others, collaborate. It is unknown if the feature will be available outside the US.
My Ad Center and Virtual Cards
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