Sheen wants to enter the London Stock Exchange after difficulties in the US

Fast fashion giant Sheen is considering an IPO in London after being blocked from listing on the New York Stock Exchange.

London, which faces a lack of post-Brexit stock market listings and competition from other strong financial markets, has welcomed Sheen's potential IPO as part of efforts to strengthen the city as a leading financial center. British Chancellor of the Exchequer Jeremy Hunt welcomes the possibility of a British stock exchange listing.

“Sheen's IPO not only puts London in the spotlight as an attractive market for international companies, but also offers investors a lucrative opportunity to tap into the fast-growing fashion industry, which continues to gain popularity among global consumers, particularly among the Gen-Z audience,” BNN reported.

Sheen has faced challenges in the United States, where regulators and government officials, including Senator Marco Rubio, have called for the IPO to be blocked over concerns about ties to China and operational opacity.

Other countries that Sheen might consider listing are Singapore, where it is headquartered, or Hong Kong.

This article previously appeared on FashionUnited UK. Translation and editing by Silvana Lijbart.