In recent decades, the Dutch deal series has gained popularity around the world. What started as a secret with the opening of the first store in Enckhausen in 1993 has developed into a success story with nearly 2,500 stores.
A Gondola report on the retail sector in our country over the past decade shows that Action’s turnover has risen since 2015 from 409 million euros to no less than 1.098 billion euros last year. Growth, yes, 168 percent.
The work has left its mark, not only in Belgium and the Netherlands, but also in other countries such as Germany, Italy, Poland and France. Finding a place where you can’t face the action seems almost a challenge. In the months from July to September, consumers around the world spent at least €7.9 billion on a treasure trove of bargains.
Shops, shops and more shops
The rise of work seems to know no bounds. More than 150 new stores have opened their doors in different countries in recent months. A large number of new customers come looking for smart purchases. Even regular customers can’t resist the temptation of filling their shopping carts to the brim.
Action is not only the largest Dutch retail chain, but also stands out as the most profitable of all. Kruidvat has “only” 1,300 stores (only in Belgium and the Netherlands), Zeeman does its best with a similar number, and Hema claims to have 740 stores.
Billion Dollar Club
While British Investor 3i enjoys growing sales and profits, it ignores some estimates. It is estimated that Action is now worth around €28 billion. This puts the chain in the same ballpark as Ahold Delhaize, the parent company of Albert Heijn. The measure is now worth more than some well-known names on the stock exchange, such as Philips, Adyen and even ABN Amro.
Read also. Business grows 168% in 10 years: How do they keep their prices so low?
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