Pete Distad, a former Apple executive, will become CEO of the sports streaming joint venture formed by Walt Disney Co, Warner Bros. Discovery and Fox Corp, the two media companies said on Friday.
Dystad spent about a decade at the iPhone maker, where he led the teams that launched Apple TV and the MLS Season Pass. He was also part of the team that launched Hulu, where he worked for six years.
He will now oversee all aspects, including overall strategy, distribution and marketing of the media companies' yet-to-be-launched sports streaming platform.
Distad will report to the joint venture's board of directors, which will include representatives from each of the three companies.
Plans for the sports-focused service, which hopes to attract younger viewers, were announced last month.
Fox CEO Lachlan Murdoch said earlier in March that the company, which launches this fall, expects to have 5 million subscribers in its first five years.
Murdoch said the project's target market is expected to be between 50 and 60 million, adding that he is not concerned about the regulatory hurdles facing the project. (Reporting by Harshita Mary Varghese; Editing by Shilpi Majumdar)
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